Southwest Says ‘No’ to Basic Economy

Basic economy fares may be sweeping through the industry, but one airline says it’s staying out. Southwest CEO Gary Kelly said today that his carrier has no interest in dividing its cabins into multiple levels of service. “What you have at Southwest is a very strong brand position in customers’ minds,” Kelly said on a fourth-quarter earnings

Marriott Reveals New Unified Loyalty Program

When Marriott acquired Starwood in 2016, there was much speculation on how the merger would affect two very different loyalty programs. Since then, the Marriott and Starwood programs have operated independently, but as of yesterday, Marriott has announced that the programs, plus the Ritz-Carlton Rewards program, will officially merge into one mega-program beginning in August

Alaska-Virgin America Merge, Creating 5th Largest U.S. Airline

On the landing page of a new website touting the consumer benefits of Alaska’s acquisition of Virgin America , which closed today, there’s this: Alaska Airlines and Virgin America are coming together. Like bacon on a donut, electricity and guitars, or Labradors and poodles, we’re an odd couple that works well together. We may seem

The Best Frequent Flier Programs for 2025

Savvy travelers know the value of a good airline loyalty program. With perks like airport lounge access, seat upgrades, and free or discounted travel, it pays to rack up those frequent flier miles. WalletHub recently released their annual study ranking the best frequent flier programs to help travelers decide which airline best meets their needs.

Are Uber and Lyft’s New Reward Programs Worth It?

Uber and Lyft simultaneously announced new reward programs this week, with both set to roll out in the coming weeks. Like the respective services themselves, both programs are similar but offer some nuanced differences—so users of both might be wondering which is more worthwhile. Lyft Rewards Let’s start with Lyft Rewards. Lyft hasn’t released the